Hi and welcome to Insider Advertising for March 29. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
- YouTube bans staged animal rescue videos.
- Vice Media layoffs.
- NBCU mulls a subscription-based video service.
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- YouTube has been running ads from major brands on videos depicting animal cruelty, Lara O’Reilly reports.
- YouTube says it removed videos or stopped running ads on some of these videos.
- It also plans to ban staged animal rescue videos from the platform.
- Vice Media laid off a handful of top digital staffers on Thursday, Steven Perlberg reports.
- A spokesperson attributed the layoffs to a recent shift in the digital leadership team’s makeup.
- The layoffs did not include anyone in editorial, a source said.
- NBCUniversal has discussed a subscription streaming service under the name “Universal Stream,” Claire Atkinson reports.
- NBCU has its Peacock streaming service, but the brand isn’t well known around the world.
- Such a new service could cost billions to launch, though.
More stories we’re reading:
- Loud commercials are infuriating Americans, and streaming TV is making them even worse (Insider)
- We identified the 194 most powerful people at Google under CEO Sundar Pichai. Explore our exclusive org chart. (Insider)
- Volv bills itself as ‘TikTok for news.’ The Snap-backed app makes news stories you can read in 9 seconds. (Insider)
- 98% of the New Yorker Union voted in favor of authorizing a strike against Condé Nast (Insider)
- Media startup Axios is reportedly in merger talks with sports-media outlet The Athletic, and the combined company could go public (Insider)
- Ad agencies step away from oil and gas in echo of cigarette exodus (The New York Times)
- ABC seeks $2 million for Oscar ads, despite worries of audience decline (Variety)