Use dynamic CTAs to close more B2B leads

Julian Shapiro

Julian Shapiro is the founder of, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and finds vetted growth agencies. He also writes at

More posts by this contributor

We’ve aggregated many of the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.
This is how you stay up-to-date on growth marketing tactics — with advice that’s hard to find elsewhere.
Our community consists of startup founders and heads of growth. You can participate by joining Demand Curve’s marketing training program or its Slack group.
Without further ado, onto our community’s advice.
Use an omnichannel approach for more remote sales
Insights from Paige Harris of
High-margin consumer goods justify a personalized sales funnel. That’s why companies like offline cosmetics retailers employ a small army of sales reps to make calls and do home demos.
In today’s COVID-19 world, retailers are having to move this process from in-person to online. It’s easier said than done.
Here’s one process that some offline retailers (with high-margin products) are finding works:
Turn those sales calls into Zoom sessions: Sales reps adapt their home demos to Zoom demos.
Read More