- This is a preview of the new Top 10 Ecommerce Companies 2020 report from our partners at eMarketer.
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Despite the recent hit to brick-and-mortar retail sales in the face of the current health and economic crisis, some companies have managed to stay afloat by using their ecommerce business as their lifeline. It’s no surprise that Amazon is one of the companies that has continued to flourish, as it was adept at converting online customers well before features like 1-day delivery and in-store pickup were considered a necessity.
What is more surprising is the recent growth of certain companies like Target in the ecommerce space, while other brands who once reigned have now begun to falter. eMarketer’s report Top 10 US Ecommerce Companies 2020 reveals which winning strategies are helping certain retail companies get ahead, and how other retailers can leverage these insights to continue to fuel more business growth.
Some highlights include:
- Amazon built upon a model that was previously successful, leveraging their online delivery system that was already best-in-class to offer a Prime next-day nationwide delivery feature.
- Target joined the ranks of leading retail ecommerce businesses this year, causing Qurate to drop off of the top 10 list. The momentum of Target’s sales over the past two years can be attributed to first-rate merchandising, expedited online delivery and their capability for curbside pickup.
- Walmart has surpassed eBay in ecommerce sales due to their enhanced website and app experience, successful click-and-collect operations, and more flexible delivery times. Also, while not all partnerships were successful, their choice to leverage digitally native brands has helped to set forth more wins than losses.
- Home Depot has been one of the first and most successful retailers to institute click-and-collect services, offering on-the-go mobile orders and easy pickup to meet the preferences of recurring customers like contracters and trademen. Especially given the recent shut downs of many brick-and-mortar stores, sales collected digitally and products picked up in stores are expected to rise 38.6% to $50.66 billion.