Monday, September 14, 2020

    TikTok’s advertising pitch reveals new data about the app

    TikTok’s advertising pitch reveals new data about the app

    Hi! Welcome to the Insider Advertising daily for September 14. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com.

    Today’s news: TikTok’s ad pitch reveals new data, Pornhub’s mysterious marketing executives, and how much influencers charge for sponsored Instagram Reels.


    A girl is holding a smartphone in her hands, which shows a video on the TikTok app. (posed scene)

    TikTok

    Photo by Jens Kalaene/picture alliance via Getty Images


    Inside TikTok’s latest big pitch to advertisers with new numbers showing time spent on the app and engagement metrics

    Read the full story here.


    pornhub event



    Ethan Miller/Getty Images


    Pornhub has been widely covered for its marketing savvy. But its most-quoted executives are nearly invisible, and it’s unclear if they actually exist.

    Read the full story here.


    Chriselle_Lim

    Chriselle Lim posted the same video on TikTok and Instagram, which performed better on Reels.

    Chriselle Lim


    Instagram Reels copied TikTok’s format. But influencers are already seeing clear differences between the two, especially in making money from brands.

    Read the full story here.


    More stories we’re reading:

    Thanks for reading and see you tomorrow! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

    — Lauren

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    TikTok
    Instagram
    Instagram Reels
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