Podcasts have been around for nearly two decades, but the format has come into its own over the last five years. In the US, eMarketer estimates there will be 105.6 million monthly active podcast listeners by the end of 2020, more than double the 45.8 million monthly listeners in 2015.
This listenership spike has brands interested, as US advertisers are projected to spend more than $1 billion on podcast advertising in 2021, up from $479 million in 2018.
The podcast audience is not only large and growing, but attractive to advertisers. Listeners tend to be young, affluent, and educated, and generally open to advertising in podcasting.
In The Podcast Audience, a section of our larger Podcast Industry Report, Insider Intelligence breaks down the demographics of US podcast listeners.
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