Hi! Welcome to the Insider Advertising daily for October 8. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at firstname.lastname@example.org.
Today’s news: The biggest advertising accounts agencies are watching, Narrative’s Series A pitch deck, and inside the marketing of gummy vitamins.
- The coronavirus stopped the reviews that advertisers use to pick which agencies they work with, but activity is picking up steam again, reports Patrick Coffee.
- Agencies are closely watching reviews from brands like T-Mobile, Visa, and Sanofi that spend billions on advertising.
- Mitchell Caplan, managing director at consulting firm Flock Associates, said he expected the pace to intensify heading into 2021 as brands resume reviews they postponed this year and others re-evaluate their marketing in a world changed by the pandemic.
Read the deck that helped marketing-tech firm Narrative raise $8.5 million by taking aim at data brokers
- Marketing-tech startup Narrative recently raised $8.5 million in a Series A round, and I got a look at the company’s pitch deck.
- The investor pitch deck positions Narrative as part of the data monetization industry and an alternative to the shady practices that data brokers often use.
- CEO Nick Jordan said that the pitch deck went heavy on the visuals to show the problem Narrative is working to solve. The deck also included a written presentation designed to help investors to explain their investments to their firm.
How the $36 billion vitamin industry tricked a generation of adults into believing sugary gummies were the ticket to good health
- Rachel Premack looked at the gummy vitamin industry has exploded, becoming the No. 1 way that people 35 years old and younger buy supplements.
- Gummy vitamins have taken off partly because of marketing that pitches them as candy but some experts are skeptical about their health effects.
- “The marketing emphasizes you, the consumer, are missing something if you’re not taking this product,” said Chuck Bell, who works for the advocacy wing of Consumer Reports. “But not too many people have scurvy or rickets and have a need to take this thing.”
More stories we’re reading:
- Facebook says it will ban all political ads indefinitely after polls close for the November 3 election (Business Insider)
- Expedia sought PR help after pandemic-related cancellations led to scores of disappointed customers (Business Insider)
- The China box office is rebounding with 2 local blockbusters as some major movie theater chains in the US close again (Business Insider)
- ‘Sleeping giant’: How Google stands to shake up the connected TV platform war (Digiday)
- Inside TV’s terrible, horrible, no good, very bad upfront (Variety)
- Ocean Spray finally reacts to viral skateboarding TikTok (The Drum)