Roger Goodell’s NFL Town Hall ‘Was Raw,’ Says Video Producer Bryndon Minter

NFL Commissioner Roger Goodell speaks during a news conference, Monday, Feb. 3, 2020, in Miami, the day after the Kansas City Chiefs defeated the San Francisco 49ers in Super Bowl 54. (AP Photo/Brynn Anderson)

Brynn Anderson/Associated Press

A Friday town hall meeting between NFL commissioner Roger Goodell and content teams for organizations helped facilitate the league’s video response that condemned racism. 

Bryndon Minter, the NFL’s manager of social video, told The Athletic’s Jourdan Rodrigue and Lindsay Jones the meeting was “raw.”

“People were able to speak directly to (Goodell), ask him whatever they were thinking. … I think it was helpful,” Minter said. 

On Friday night, Goodell released a video on social media condemning racism and police brutality. He also admitted wrongdoing in not listening to player protests in the past and said, “We, the NFL, believe Black Lives Matter.”

NFL @NFL

We, the NFL, condemn racism and the systematic oppression of Black People. We, the NFL, admit we were wrong for not listening to NFL players earlier and encourage all to speak out and peacefully protest. We, the NFL, believe Black Lives Matter. #InspireChange https://t.co/ENWQP8A0sv

The town hall was set up after several NFL stars released a video on Twitter on Thursday asking the NFL to condemn systemic racism and support black players:

Patrick Mahomes II @PatrickMahomes

#StrongerTogether https://t.co/sfwF9Uvgaa

Minter worked on the video’s script and production with New Orleans Saints receiver Michael Thomas and said he was “at peace” with the possibility he could lose his job for doing so.

Rodrigue and Jones noted that video was born out of the “anger and grief” players in the league were feeling in response to the NFL’s initial statement about the killing of George Floyd and subsequent protests against police brutality that were taking place across the country. 

Goodell’s first statement never specifically used the words “racism” or “police brutality,” which Rodrigue and Jones said left many players feeling “it, and more directly, commissioner Roger Goodell, said nothing at all.”

Minter did acknowledge that the video statement didn’t necessarily solve anything, but he called it “a step” for the NFL and Goodell. 

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