Hi! Welcome to the Insider Advertising daily for September 15. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at firstname.lastname@example.org.
Today’s news: Oracle wins proposed deal with TikTok, the pitch deck that helped tech firm BrandTotal raise $20 million, and how to get a job at Publicis Groupe-owned Kekst CNC.
- Oracle confirmed Monday it had struck a deal with ByteDance to be its “trusted technology provider” in the US.
- The proposed deal has been submitted to the US government for approval. In a statement, TikTok said, the deal “would resolve the Administration’s security concerns.”
- The exact terms of the deal are not clear but Oracle’s proposed plan is not a straight acquisition of TikTok’s US business.
Read the investor deck that helped tech platform BrandTotal, which works with advertisers like L’Oréal, raise $20 million to date
- BrandTotal, a marketing analytics company, raised $12 million in a Series B funding round led by Canada’s INcapital Ventures, bringing its total funding to $20 million.
- Patrick Coffee reports that the firm’s deck to investors plays up its technology that can identify “dark” social media posts that are only visible to people a brand is targeting.
- According to the deck, advertisers can use the software to figure out where competitors are spending and who they’re targeting.
- Sean Czarnecki reports on what it takes to score a job at Publicis Groupe-owned Kekst CNC, one of the most prestigious crisis and financial communications firms.
- The firm has more than 250 employees advises on mergers and financial crises. It has advised on famous deals like Kohlberg Kravis Roberts’ acquisition of RJR Nabisco.
- At Kekst CNC, where employees have backgrounds in law, journalism, finance, and other professional services industries, candidates can expect to interview with people at their level and undergo a writing test.
More stories we’re reading:
- YouTube is launching Shorts, a short-form video feature for smartphones that looks a lot like TikTok (Business Insider)
- ‘Mulan’ flopped in its box-office debut in China (Business Insider)
- Facebook is challenging an order to block it sending EU data to the US (Business Insider)
- Macy’s famous Thanksgiving Day Parade will only be happening on TV this year. Here are the biggest changes. (Business Insider)
- ViacomCBS to sell CNET to Red Ventures for $500 million (Wall Street Journal)
- The woman taking over TikTok at the toughest time (New York Times)