Insider Retail: Yeti takes on Away — OrangeTheory’s playbook — The “quesadilla wars”

Happy Thursday. Welcome to the another edition of Insider Retail, where we bring you our top deep dives of the week. Today, a major cooler-maker enters the luggage game, an inside look at Orangetheory’s new digital fitness playbook, and it looks like the “quesadilla wars” are here. So let’s get going.

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yeti luggage

Courtesy of Yeti

Air travel has hit its highest level since the pandemic, so luggage makers are gearing up for pent-up demand — including cooler-maker Yeti. 

How Yeti aims to take on Samsonite and Away.


Orangetheory

Orangetheory

Newest entrant in the digital fitness game: Orangetheory. Its chief brand officer shares how the company plans to stand out from the competition.

Inside Orangetheory’s playbook. 


Yeezy boost 350

Christian Vierig/Getty

Yeezy Mafia is a popular social-media account that leaks information on upcoming Yeezy releases. The founder shares how he built a multimillion-dollar account — and what’s next.

Here’s how he’s shifting focus.


quesadilla

Courtesy of Chipotle

The “quesadilla wars” are heating up, as Chipotle finally lets customers order quesadillas online and on its app, and Taco Bell brought back the Quesalupa.

Why you should care.


David Kong Best Western

Courtesy of Best Western

Best Western doubled down on tech to survive the pandemic. And now, its CEO is pushing touchless tech and its mobile app to compete post-lockdown.

The chief exec explains here.


Plus…

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