It’s April Fools’ Day — but let us assure you that this newsletter is no joke (unlike Volkswagen’s “Voltswagen” prank gone awry). Today we’re looking at the changes at Nike, the Suez Canal blockage’s impact, and so much more. Let’s get to it.
Nike’s new Silicon Valley CEO has big plans to transform the shoe giant from a marketing-first company into a technology brand. But company insiders tell us that mass layoffs and team restructuring are creating internal turmoil.
The Suez Canal has reopened after a hulking cargo ship was unmoored — and experts warn the impact will be seen on the supply chain for months to come.
Barry’s Bootcamp had to innovate quickly after the pandemic forced it to close all 75 of its studios. Now, it’s developing a new app and going all in on digital fitness for the first time.
Getting sued by Nike for its Lil Nas X Satan blood sneaker might just be the best thing to happen to Mschf, the Brooklyn art collective that sells memelike products in drop-style launches.