Insider Retail: Nike’s tech play — Barry’s Bootcamp 101 — Mschf’s endgame

Happy Thursday. Welcome to another edition of Insider Retail. If this was forwarded to you, sign up here. See more of our newsletters here.

It’s April Fools’ Day — but let us assure you that this newsletter is no joke (unlike Volkswagen’s “Voltswagen” prank gone awry). Today we’re looking at the changes at Nike, the Suez Canal blockage’s impact, and so much more. Let’s get to it.

John Donahoe Nike CEO cropped

John Donahoe attends the 2011 Women In The World Conference at The Hudson Theatre on March 11, 2011 in New York City.
Marc Bryan-Brown/WireImage/Getty Images

Nike’s new Silicon Valley CEO has big plans to transform the shoe giant from a marketing-first company into a technology brand. But company insiders tell us that mass layoffs and team restructuring are creating internal turmoil. 

Inside Nike’s big changes.


The tanker is blocking the Suez Canal.
Suez Canal Authority/ASSOCIATED PRESS

The Suez Canal has reopened after a hulking cargo ship was unmoored — and experts warn the impact will be seen on the supply chain for months to come.

We have the details here.


Barry’s Bootcamp

Barry’s Bootcamp had to innovate quickly after the pandemic forced it to close all 75 of its studios. Now, it’s developing a new app and going all in on digital fitness for the first time.

The scoop from the Barry’s Bootcamp CEO.

SnowDays HumanCo

SnowDays pizza bites from HumanCo

An entrepreneur sold his chocolate company to the maker of Oreos for $340 million. Now he wants to help new healthy snack foods get on store shelves with $288 million in SPAC funding.

Here’s his plan.

Lil Nas X Satan shoes


Getting sued by Nike for its Lil Nas X Satan blood sneaker might just be the best thing to happen to Mschf, the Brooklyn art collective that sells memelike products in drop-style launches.

Why it’s the ultimate endgame.


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