Friday, August 14, 2020

    Disney Plus subscriber numbers are soaring — but that’s not the whole story

    Disney Plus subscriber numbers are soaring — but that’s not the whole story

    Disney Plus hits a new milestone but trails behind Netflix’s revenue, salary data for top agency roles, and marketers weigh in on Microsoft’s potential TikTok acquisition


    Disney Plus’ audience growth has wildly exceeded expectations but it brings in less than half the revenue Netflix does per subscriber

    Top ad industry salaries, revealed: How much the biggest holding companies including WPP, Publicis, and Omnicom pay employees, from junior account directors to global creative leads

    TikTok CEO Kevin Mayer

    Marketers warily continue to spend on TikTok but some are building escape clauses into their contracts because of the political uncertainty


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