Tuesday, August 16, 2022

    Career experts shared their top 19 tips for writing a good subject line

    Career experts shared their top 19 tips for writing a good subject line

    US Markets Loading… H M S



    man using computer in home office

    Always write an email subject line.
    10’000 Hours/Getty Images

    How can you write the perfect email subject line? It’s an important question to ask yourself whenever you’re preparing to send out an email. A bad subject line can land your important note in the trash, while a well-crafted one increases open rates, a 2019 study published in Advances in Social Sciences Research Journal showed. 

    Writing a great subject line is especially more important now, given America’s “The Great Resignation,” or “The Great Reshuffle,” a mass exodus of people from their jobs, many looking for better-paying and more fulfilling ones. If you’re part of this reshuffle and are applying to a new job or reaching out to someone for an informational interview, you want to make sure your email gets the attention it deserves. To make sure your message is viewed, crafting a good subject line is key. 

    Insider spoke with a number of career experts, like Amanda Augustine and Dmitri Leonov, to get their secrets on crafting the perfect email subject line. Here are there top tips. 

    Jenne Goudreau and Rachel Gillett contributed to an earlier version of this article that originally published in 2015. 

    Always write a subject line.


    Allana Akhtar/Business Insider

    Experts said that not including a subject line is one of the biggest mistakes you can make.

    The subject line often determines whether an email is opened and how the recipient responds.

    An email with a blank subject line will likely get deleted, lost, or immediately irritate the recipient, who is forced to open the email to figure out what it’s about.

    Write the subject line first.

    email subject line

    Allana Akhtar/Business Insider

    For many professionals, the subject line is an afterthought that you add just before you hit send. But Amanda Augustine, a career expert at TopResume, told Business Insider that it can be the most important part of the email. 

    Write the subject line first, so that it sets the tone and you don’t forget.

    Keep it short.

    email subject line

    Allana Akhtar/Business Insider

    A typical inbox reveals about 60 characters of an email’s subject line, while a mobile phone shows just 25 to 30 characters, said Augustine. Get right to the point in about six to eight words.

    According to research from software company HubSpot, 46% of all emails are opened on mobile devices, which means your subject line shouldn’t be much longer than a few words. Longer subject lines will get cut off. 

    Place the most important words at the beginning.

    email subject line

    Allana Akhtar/Business Insider

    Dmitri Leonov, a VP at email management service SaneBox, told Business Insider that a whopping 50% of emails are read on mobile phones. Since you don’t know how much of the subject line will be viewable from a smartphone, it’s important to put the most important information at the beginning. Otherwise, compelling details could get cut off.

    Eliminate filler words.

    email subject line

    Allana Akhtar/Business Insider

    With such precious space, don’t waste it with unnecessary words like “hello,” “nice to meet you,” and “thanks,” which can easily be included in the email’s body, the experts said.

    Be clear and specific about the topic of the email.

    email subject line

    Allana Akhtar/Business Insider

    The subject line should communicate exactly what the email is about so that the recipient can prioritize the email’s importance without having to open it, the experts said.

    For example, writing “Do you have a sec?” is vague, said Augustine, since the reader will have to open the email or reply to figure out what you want.

    If it’s a job application, she suggests including your name and the position, and if it’s to another coworker, you should identify the project that the email refers to. 

    Keep it simple and focused.

    email subject line

    Allana Akhtar/Business Insider

    Especially if you’re sending a marketing email, Kipp Bodnar, a VP at marketing software platform HubSpot, told Business Insider that it should be focused on one action, which should be communicated in the subject line.

    Offer one takeaway, indicate how the reader can make use of it, and specify how you will deliver it.

    Indicate if you need a response.

    email subject lin

    Allana Akhtar/Business Insider

    “People want to know whether they really need to read this now and if they have to respond,” said Augustine. If you need a response, make it clear in the subject line by saying “please reply” or “thoughts needed on X topic.”

    If not, simply start the line with “Please read,” or tack on “no response needed” or “FYI” to the end.

    If someone referred you, be sure to use their name.

    email subject line

    Allana Akhtar/Business Insider

    If you’ve been referred by a mutual acquaintance, do not save that for the body of the email, said Augustine. Put it in the subject line to grab the reader’s attention right away. Moreover, she suggests beginning the subject line with the full name of the person who referred you.

    Highlight the value you have to offer.

    email subject line

    Allana Akhtar/Business Insider

    If sending a cold email to someone you don’t know, “you need a subject line that indicates value and communicates what they’re going to get,” said Bodnar. Pique the reader’s interest by offering them something that’s helpful.

    Whether you’re providing a speaking opportunity, a discount, or a service, make it clear in the subject line what’s in it for them.

    Personalize it with the recipient’s name or company name.

    subject line

    Allana Akhtar/Business Insider

    You have to know who you’re sending the email to, and they have to recognize that it’s about them or a subject interesting to them, Bodnar said. Using their name or company name is one of the best ways to do that, he says, and makes the recipient much more likely to open the email.

    For example, you might write, “Increase Company’s sales by 25%,” or “John, see how you compare to competitors.”

    Create urgency by limiting the timeframe.

    email subject line

    Allana Akhtar/Business Insider

    To grab someone’s attention and persuade them to reply, the experts suggested creating a deadline for your proposition. Common ways of creating urgency include “respond now,” “register today,” and “limited space available — reply soon.”

    Make sure you re-read the subject line.

    email subject line

    Allana Akhtar/Business Insider

    Augustine also warned against copy-and-paste errors. Sometimes when people are sending a similar email to multiple people, they forget to tailor it to each reader and end up with the wrong name or title in the subject line. The easiest way to avoid this is to reread the subject line before you hit send. 

    Spark the recipient’s memory for an even better shot at getting your email opened.

    Email subject line example

    Marguerite Ward/Business Insider

    If you’ve met the recipient, exchanged emails before, or had a phone call, mention that in your subject line. 

    “In your follow-up email subject lines, be sure to reference your past meeting or conversation. This helps your recipient remember who you are, and what steps you had hoped to take next,” writes Sujan Patel, a marketer and entrepreneur, in a blog post email outreach tool MailShake.  

    Don’t put words in ALL CAPS.

    email subject line

    Allana Akhtar/Business Insider

    Using all caps may get someone’s attention, but in the wrong way.

    “This is email 101, but people still break this cardinal rule,” Michael Kerr, an international business speaker and author of “The Humor Advantage,” previously told Business Insider. “Putting any phrase in all caps is the equivalent of shouting.”

    Your job is to make the email as easy as possible for the recipient to read rather than giving them anxiety, said Leonov.

    Instead, use dashes or colons to separate thoughts, and avoid special characters like exclamation points.

    Don’t just type a string of punctuation.

    Email subject line

    Allana Akhtar/Business Insider

    A line of punctuation does not an email subject line make.

    As Inc. contributor Amanda Pressner Kreuser wrote, “‘?????’ and its cousin ‘!!!!!’ are unnecessarily aggressive, and — perhaps worse — don’t actually communicate the problem (or anything).”

    Here are some examples of excellent email subject lines.

    email subject line

    Allana Akhtar/Business Insider

    For a job application:

    Referred by Jane Brown for Technical Writer position

    Human Resources Assistant Application — John Smith

    For an interview follow up:

    John Smith Following Up on Sales Position

    Marketing Manager interview follow up

    For a work request:

    Requesting Project X idea submissions — Due Jan 15

    Employee Survey: Please take by EOD Friday

    For a meeting invitation:

    Meet about social media strategy Tuesday?

    Free to catch up over coffee next week?

    For an introduction:

    An Introduction: Ed Wingfield Meet John Smith

    Potential collaboration on TV marketing plan

    For a marketing pitch:

    Mastering Digital Media Webinar — Register Today

    John, see how you compare to competitors

    For requesting information:

    Inquiring about your design services

    Request for information on NY venue

    Loading Something is loading.

    More: Subject Line Email Communication Email Etiquette

    Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.

    Deal icon An icon in the shape of a lightning bolt.

    For you

    Read More