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  • Apple unveiled its Watch Series 7 with a slew of new features alongside the iPhone 13 in September.
  • The next-generation watch will come with fall detection, a larger screen, and a full keyboard.
  • The company priced the Series 7 at $399; preorders started October 8 and it will launch on October 15.
  • See more stories on Insider’s business page.

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Apple unveiled its Apple Watch Series 7 during its fall iPhone event, priced at $399 and available on October 15, with preorders available starting October 8.

The next-generation Watch comes with a bevy of new features, like the ability to detect if its wearer falls while riding a bike. In a promo video, the Series 7 was also seen tracking the speed of a tennis ball and the distance of a golf swing.

Apple said the Series 7 will have a faster processor and a larger display, with 20% more screen area than its Series 6 predecessor and 50% more screen area than the Series 3. The borders of the screen area are also 40% thinner than the Series 6.

There are larger buttons new keyboard built into the watch screen that allows the wearer to text from their wrist. It’s equipped with machine learning-powered QuickPath to predict what the user is wanting to type.

The Series 7’s shape is also refined with softer, rounded corners, and the battery charges 33% faster than the Series 6.

The company announced new wristbands compatible with the Series 7, like a line of sleek luxury Hermes bands. The Series 7 will be made from 100% recycled metal, according to Apple.

The company was expected to roll out the next-generation Apple Watch during Tuesday’s event without new health sensors, as Bloomberg’s Mark Gurman reported. The company is saving features like blood pressure and blood sugar detectors for the Series 8, which will likely debut in 2022.

Apple Watch Series 7 price

Prices for Apple Watch Series 7 will start at $399, the same cost as the Apple Watch Series 6. While Apple hasn’t officially laid out all the pricing options, you can expect the $399 model to be 41mm in diameter, with the larger 45mm model starting at $429. Models with cellular service options typically cost $100 more.

Apple Watch Series 7 colors

Apple Watch Series 7 offers five new aluminum color choices: green, blue, red, starlight, and midnight. Gold, graphite, and silver stainless steel options are available, as well as natural and space black titanium. Apple Watch Series 7 is compatible with all existing Apple Watch bands, and companies like Nike and Hermés are releasing new band and design colors this fall too.

Apple Watch Series 7 release date

Unlike the iPhone 13 and new iPad devices, Apple didn’t reveal the exact release date of the Apple Watch Series 7 when it was unveiled. Now, we know that the Apple Watch Series 7 will release for everyone on October 15 with a preorder period starting at 5 a.m. PT on October 8.

Bloomberg’s Gurman said there have been delays within the Apple Watch production chain, leading to a later release than Apple’s other flagship products.

Katie Canales

Tech Reporter

Katie is an Austin-based tech reporter at Business Insider. She graduated from Texas A&M University in 2017 with a bachelor’s degree in journalism.  You can reach her at kcanales@businessinsider.com or follow her on Twitter @KatieCanales1.

Kevin Webb

Video Game Reporter

Kevin Webb is a gaming reporter based from the New York City Insider Inc. office. He graduated from Morehouse College in 2013 and worked as an Assistant Editor with Darien Times and as a member of the Shoryuken content team prior to joining Business Insider in 2018. Kevin has also been a competitive Street Fighter player since 2007 and will still take on all challengers. Learn more about how our team of experts tests and reviews products at Insider here. Learn more about how we test tech and electronics.

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